Discoloration. Dark spots. Uneven tone. Bad, bad words no woman wants associated with her face. Yet, for many of us, it's a sad fact. Makeup, dirt, pollutants, acne, sun exposure and even using the wrong facial products can cause our skin to look, well, pretty bad. That was my skin for many years. And here's the thing, I'm FANATICAL about my skin. I wash, moisturize and never sleep in makeup (um, almost never). Still, those pesky little dark spots would show up and stick around. I don't like to wear makeup when I'm not working, but because my skin wasn't in great shape, I'd slather it on and feel like I was wearing a mask. Not cute.
When I started my company, I began with body butters because of my son's eczema. But since I was dealing with my own skin drama, I started researching natural ingredients that would brighten and even my skin tone, NOT change it or lighten it. My reporter instincts kicked in as I dug deeper, exploring natural ingredients that could diminish discoloration, ease fine lines and bring back a healthy, beautiful glow.. What I found was that fruits like blueberries and cranberries are amazing for ridding skin of dark spots. That sugar cane derived glycolic acid is an awesome exfoliator. That niacinimide, a potent vitamin B3 helps younger skin with acne and aging skin with fine lines and moisture. And that a funny little ingredient called Indian Gooseberry (Amla) can help with premature aging and brighten dull, lifeless skin. Jackpot! The challenge was combining all of these ingredients, along with other natural wonders to make a face butter everyone would love.
It took about a year and a half of R & D, working with my manufacturer, testing, retesting and many focus groups before it was ready. And because I'm a small company without a big budget, I really had to make sure I didn't screw this one up!
All I can tell you is our Brightening Face Butter is the truth. We've had such great feedback on it that it's a bit overwhelming. What this tells me is that women want, need and crave top notch, natural products that really work. I've used natural products that, while they're natural, don't really DO anything for my skin. I don't see a change. I wanted to create a product that combined nature inspired ingredients with efficacy. So the next time you use our Brightening Face Butter, you'll know there is a real face behind it. A face that suffered from dark spots, discoloration, acne and uneven tone. But not anymore. I'm Playing Pretty, now. :)
Play Pretty Beauty Founder & CEO, Danielle Knox Ross